Growing up in the horse industry started my love of photography, graphic design, and marketing as a whole. I have experience across several different breeds and disciplines which not only made me a better rider, but also taught me just how important marketing is.

Let's use Showmanship at the All American Quarter Horse Congress for example. Put yourself in the judge's shoes, you're sitting there watching over 100 goes in one morning. One exhibitor has a good pattern, while the next exhibitor has the same quality pattern, but the judges recognize the horse, outfit, exhibitor, etc. Suddenly that person's go is scored higher than the other pattern purely because they were noticed.

Some call it politics, but I believe it's being human. By nature, we need that shiny object that catches our eye, that thing that makes you sit up straight and pay attention.

How does marketing come into play here? Well, you have a few options. You could show as many times as possible throughout the year in hopes that those judges will be at the fall majors, but let's face it, that is not cheap either.

Another option is to utilize ads and social media. Make the investment in print advertising, virtual ads, or short form videos for Instagram, Facebook, and TikTok, whatever fits your personal style and budget. Treat the partnership between you and your horse as a personal brand. Be unforgettable every time you step into the show ring.

The same principles apply for other businesses and commercial advertising. The goal is to be recognizable in your industry, not something that blends into the background. 

Whether you own a business,  show horses, or you simply love having beautiful images to look back on, I have a service for you!